over just those spans
when the human was
surfing the Web
the last ten years
show an exponential growth
of who's surfing, where
and how long they surf each day
now place a red star
at each point where the surfer
reads a word
so some surfers
minimise red
while others
maximise it
spans of red
end
when the costs of continuing reading
outweigh the benefits
each new red star
each additional word read
requires an effort
and those who flee reading
do so because
their costs would be too great
so the first goal of webpage design
should be readability
no flashing ads in the margin
no oversized or undersized print
lines of text neither too wide
nor too narrow
spaced neither too close
nor too far apart
and if the page designer
betrays these rules
the browser should step in
and painlessly reformat
understanding what does and doesn't work
for that individual surfer
in their current state
(i can't tolerate columns at all
and i prefer some margins, to none
but i have no control over this!)
